Pervez N. Ghauri Livres

This clearly written introduction is ideal for business students taking a course in research methods or working on their first dissertation or report. It emphasizes the importance of a scientific approach to business research and problem-solving. Students learn to formulate a problem, select a research method, and effectively collect, analyze, and present data. Key features include guidelines for formulating a research problem, ensuring students grasp the questions and objectives before starting their research. The text explains the significance of methods and models, promoting a systematic approach to thinking, executing, and writing. It evaluates various qualitative and quantitative methods, helping students choose the most suitable research method for specific situations. Clear guidelines on structuring concise and relevant reports are also provided. The edition expands on international and cross-cultural research, includes more examples from real dissertations and diverse business areas like HRM and accounting, and introduces a new chapter on qualitative research and data analysis software. This comprehensive guide equips students with a systematic approach to business research, enhancing their understanding and application of research theories in practical contexts.

Cateora and Graham's International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 14th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.