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Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. Author Biography: Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.
Nous avons un total de du titreDie 22 unumstößlichen Gebote des Marketing (2001 ).
Achat du livre
Die 22 unumstößlichen Gebote des Marketing, Al Ries, Jack Trout
- Langue
- Année de publication
- 2001
- Reliure
- (souple),
- État du livre
- Bon
- Prix
- 14,99 €
Modes de paiement
Il manque plus que ton avis ici.
- Langue
- Allemand
- Auteurs
- Al Ries, Jack Trout
- Éditeur
- Econ Tb
- Publié
- 2001
- Format
- souple
- Pages
- 159
- ISBN10
- 3548700187
- ISBN13
- 9783548700182
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Marketing & Ventes, Entrepreneuriat
- Titre original
- The 22 immutable laws of marketing
- Évaluation
- 4,05 sur 5
- Description
- Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. Author Biography: Al Ries is perhaps the world's best-known marketing strategist. He is the coauthor of such international bestsellers as The 22 Immutable Laws of Branding and Positioning: The Battle for Your Mind and the author of Focus: The Future of Your Company Depends on It. His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries & Ries in Roswell, Georgia. She is the coauthor of The 22 Immutable Laws of Branding. Together they speak and consult with major companies around the globe.