Changing media markets in Europe and abroad

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Advancements in technology have revolutionized the production and application of media content for information and entertainment. The acceptance and spread of new distribution channels hinge on the content itself, while these channels influence the type of content produced. This dynamic applies to both new media and traditional mass media. Today, communicators and audiences engage more directly and freely in the creation and distribution of media. Their media consumption habits have evolved significantly over the past decade, indicating a broader transformation in the realms of information and entertainment. Traditional sectors like political communication and news production are also impacted. In educational and organizational settings, the rise of computers and the Internet has fundamentally altered communication structures, enabling online teaching and e-leadership. In entertainment, the trend towards standardized yet customizable content suggests a promising future. These developments are explored through analyses and case studies in this volume, showcasing insights from communication researchers across Europe, the U.S., and Asia, who offer interpretations and perspectives on both the European and international media landscape.