Handbook of communication in the public sphere

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As you read this, you find yourself in the public sphere of the Web—ubiquitous yet not universally accessible. This volume tackles the dilemma of the public sphere, which is open to all but often excludes specific groups in various societies at different times. The guiding questions are: Who has access? How is this access enabled or disabled? Under what conditions is it granted or withheld, and by whom? The public sphere serves as the focal point for discourses in business, politics, and media, reflected in the volume's structure. Each macro-topic includes chapters from international scholars across diverse disciplines, combining literature overviews with cutting-edge research on aspects of public spheres, such as corporate communication, political rhetoric, and electronic mass media. The volume covers a wide range of communication technologies, from traditional formats like brochures and speeches to emerging ones like chat forums and blogs. Its interdisciplinary approach and clear structure make it an invaluable resource for professionals in communication and media studies, linguistics, political science, sociology, and marketing, offering state-of-the-art literature reviews and exciting new research across various fields.