Analyzing and influencing search engine results

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Search engines index billions of webpages, providing quick access to diverse online content. Most search queries consist of single words, resulting in thousands of documents, where the top results may not be the most relevant. The specificity of a query relies on the searcher’s knowledge, while the order of results is determined by the search engine used. Understanding different search engines enhances comprehension of results and aids in developing effective Web-based sales strategies. This work addresses the significant impact of search engines on the economy and society. The author offers a thorough overview of current Web-search technologies, discussing issues from both the search engine and user perspectives. New approaches to Web searching, driven by user needs, are developed, implemented, and tested. Readers will learn about the necessary precautions to achieve high rankings on results pages. Various strategies, including spamming techniques that influence ranking outcomes, are explored. Adopting a business informatics perspective, the author examines the topic from both business and technology angles, supplementing scientific insights with practical solutions and providing concrete guidance for practitioners.