New strategies for competitive advantage

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Teaching in a global classroom and engaging in multicultural research projects provide a unique perspective on problem-solving. IBSA, a network of internationally oriented business schools, offers a dual master’s degree program with seven specializations. Graduates of the IMBA program are equipped to navigate the challenges of a technology-driven global work environment. In today’s competitive market, sustainable value creation is complex, requiring significant expertise and effort from managers to develop optimal business and marketing plans. This is particularly true in corporate settings where introducing change entails risk amid uncertainties. The first volume of the IBSA-Studies in Management and Innovation presents research studies focusing on three key areas: project management standards, lead user identification for new medical device development, and a comparison of low-cost carrier business models in different markets. With an emphasis on practical application, this volume is aimed at individuals and companies eager to embrace innovative strategies for competitive advantage. Key contributions include an analysis of PMI and IPMA project management approaches, the lead user method for medical device development at Johnson & Johnson, and strategies for low-cost carriers in the Asia Pacific region.