Sagmeister: another book about promotion & sales material ; [anlässlich der Ausstellung Sagmeister. Another Exhibit about Promotion and Sales Material, die vom 9. März bis 13. Juni 2011 im Mudac, Lausanne, gezeigt wird ; die Ausstellung wird vom 13. Oktober 2011 bis 19. Februar 2012 im Les Arts Décoratifs, Paris, gezeigt]

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Created to accompany an international traveling exhibition, Another Book about Promotion and Sales Material explores the work of one of the world's most famous graphic designers--Stefan Sagmeister. Divided into four sections, and including commissioned work from ten years of graphic design, this book explores how Sagmeister creates greater awareness for corpora-tions, his friends, his own work, and cultural events and products. Showcasing a wide range of work, from a Talking Heads boxed set, to print ads for Levi's, to a wedding invitation for close friends, this book includes exclusive images from the studio archive as well as Sagmeister's commentary on his work, which contains his characteristic wit and insight. The result is a funny, revealing, and intimate look at the cutting-edge work of a graphic design master.