Proceedings / 13th General Online Research Conference GOR 11

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Düsseldorf, a vibrant Rhine metropolis at the heart of Europe, values tradition, especially during the carnival season. Although this year's GOR occurs post-carnival, the city offers much more than festive fun. Established in 1965, Heinrich-Heine-University (HHU) features five faculties, including Medicine, Humanities, and Law, with a notable strength in collaborative research, particularly within the Faculty of Philosophy. This year's GOR is hosted in the social sciences department, emphasizing an interdisciplinary approach to online research. The conference program highlights online research methodology, with a special focus on the rapidly evolving field of social media research. Over two days, presentations will be organized into three tracks: Track 1 covers Online Research Methodology and Internet Surveys; Track 2 focuses on Applied Online Market Research; and Track 3 delves into Social Media Research and Civil Society. Keynote speakers include Prof. Joe Walther from Michigan State University, discussing social media and relationship theories, and George Terhanian from Toluna, addressing the future of online market research. GOR serves as a vital meeting point for practitioners and academics, and for the fourth time, it will award the “Best Practice in Commercial Online Market Research,” featuring papers from Gruner & Jahr, Lufthansa, Telekom Austria, Ford, and MAM.