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Paramètres
- 254pages
- 9 heures de lecture
En savoir plus sur le livre
This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Achat du livre
The experience economy, B. Joseph Pine, James H. Gilmore
- Langue
- Année de publication
- 1999
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Très bon
- Prix
- 9,49 €
Modes de paiement
Il manque plus que ton avis ici.
- Sous-titre
- Work is theatre & every business a stage
- Langue
- Anglais
- Auteurs
- B. Joseph Pine, James H. Gilmore
- Publié
- 1999
- Format
- rigide
- Pages
- 254
- ISBN10
- 0875848192
- ISBN13
- 9780875848198
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Motivation & Bien-être, Design, Gestion & Ressources humaines, Entrepreneuriat
- Titre original
- The experience economy
- Évaluation
- 3,8 sur 5
- Description
- This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.