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Mastering fashion marketing

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  • 240pages
  • 9 heures de lecture

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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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Mastering fashion marketing, Tim Jackson, David Shaw

Langue
Année de publication
2009
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(souple),
État du livre
Bon
Prix
4,79 €

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