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This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.
Achat du livre
Marketing plans : how to prepare them, how to use the, Malcolm McDonald
- Langue
- Année de publication
- 1995
- product-detail.submit-box.info.binding
- (souple),
- État du livre
- Bon
- Prix
- 5,99 €
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Malcolm McDonald
- Éditeur
- Butterworth-Heinemann
- Publié
- 1995
- Format
- souple
- ISBN10
- 075062213x
- ISBN13
- 9780750622134
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,85 sur 5
- Description
- This guide enables managers and business executives to prepare and use a marketing plan. Marketers, executives and students studying for CIM and CAM examinations will find the applications of basic marketing principles to sound business practice useful. An LPBB edition is available.