Military recruiting

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The study on military recruiting examines the complexities of military recruitment within a global economic science framework. It serves as a primary scientific exploration of employer attractiveness, focusing on the German Federal Armed Forces while comparing it with other European armies and the US military. The research delves into employer branding, addressing factors such as work-life balance and global economic influences. It identifies two key levels of influencing factors in employer choice: the instrumental dimension (objective knowledge) and the symbolic dimension (subjective emotions). A central aim is to illustrate how civil-military research can complement and enhance each other. The core analysis evaluates the Bundeswehr's attractiveness as an employer amid public good challenges, alongside broader military and general recruitment themes. The Bundeswehr is highlighted as a case study for public employer recruitment. The findings and correlations established may benefit public employers, government entities, and private companies alike. Additionally, the study addresses overarching government and policy-making issues, including public goods provision and geopolitical considerations related to global public goods, while adequately acknowledging associated security concerns.