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Management Information Systems

Managing the Digital Firm, Global Edition

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The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value.

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Management Information Systems, Kenneth C. Laudon, Jane Price Laudon

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Année de publication
2015
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Sous-titre
Managing the Digital Firm, Global Edition
Langue
Anglais
Publié
2015
Format
souple
Pages
720
ISBN10
1292094001
ISBN13
9781292094007
Séries
Évaluation
3,65 sur 5
Description
The authors know information systems knowledge is essential for creating competitive firms, managing global corporations & providing useful products & services to customers. One of the central new themes in the revision focuses on helping managers make better decisions about technology to achieve maximum value.