The current InsurTech landscape

Digitization has now finally and firmly reached the insurance industry. InsurTech startups, i.e. young companies that pursue technology-driven business models, are mushrooming. Within less than five years, their number has increased from just a handful to several hundred globally. The InsurTech sector is continuing to grow at a relentless pace. Due to the sheer number of entrants, incumbents need to take this development seriously. Our study aims to help outside observers navigate this fast-moving environment, offering guidance through central concepts from the academic management literature.