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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
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Principles of Marketing, Philip Kotler, Gary Armstrong
- Langue
- Année de publication
- 1996
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Philip Kotler, Gary Armstrong
- Éditeur
- Prentice Hall
- Publié
- 1996
- Format
- souple
- ISBN10
- 0132286858
- ISBN13
- 9780132286855
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, L'école, Marketing & Ventes
- Évaluation
- 4,15 sur 5
- Description
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.