Épuisé
En savoir plus sur le livre
Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.
Achat du livre
Principles of marketing, Gary Armstrong, Philip Kotler
- Langue
- Année de publication
- 1999
- product-detail.submit-box.info.binding
- (souple)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.
- Langue
- Anglais
- Auteurs
- Gary Armstrong, Philip Kotler
- Éditeur
- Prentice Hall
- Publié
- 1999
- Format
- souple
- ISBN10
- 0130961906
- ISBN13
- 9780130961907
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, L'école, Marketing & Ventes
- Évaluation
- 4,15 sur 5
- Description
- Finding competitive advantage and differentiating the marketing offer, global marketing, the impact of a united Europe in 1992, service marketing strategy, integrated direct marketing and database marketing, and geodemographic segmentation are among the topics covered in this book.