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Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.
Achat du livre
Principles of Marketing, Philip Kotler, Gary Armstrong, John Saunders, Veronica Wong
- Langue
- Année de publication
- 2001
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Éditeur
- Prentice Hall
- Publié
- 2001
- Format
- souple
- ISBN10
- 0273646621
- ISBN13
- 9780273646624
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels et guides, L'école, Marketing & Ventes
- Évaluation
- 4,15 sur 5
- Description
- Principles of Marketing, Third European Edition provides an introduction to modern marketing. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world.