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The rise of iPhones, smartphones and tablets has changed the world. At the centre of this are Apple and Google, two companies who have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a battle that will play out beyond the marketplace, in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than decade and has rare access to the boardrooms where company dogma translates into ruthless business; to outsize personalities like Steve Jobs and Eric Schmidt; and inside the deals, transactions, lawsuits and allegations.
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Dogfight, Fred Vogelstein
- Langue
- Année de publication
- 2013
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- (souple)
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- Titre
- Dogfight
- Sous-titre
- How Apple and Google Went to War and Started a Revolution
- Langue
- Anglais
- Auteurs
- Fred Vogelstein
- Éditeur
- William Collins
- Publié
- 2013
- Format
- souple
- Pages
- 260
- ISBN10
- 000752496X
- ISBN13
- 9780007524969
- Séries
- Mots clés
- Nonfiction, Thème historique, Histoire, Commerce, Affaires & Gestion, Technologie & Ingénierie, Science, Technologie, Marketing & Ventes, Gestion & Ressources humaines
- Titre original
- Dogfight: how Apple and Google went to war and started a revolution
- Évaluation
- 3,75 sur 5
- Description
- The rise of iPhones, smartphones and tablets has changed the world. At the centre of this are Apple and Google, two companies who have steamrolled the competition. In the age of the Android and the iPad, these corporations are locked in a battle that will play out beyond the marketplace, in the courts and on screens around the world. Fred Vogelstein has reported on this rivalry for more than decade and has rare access to the boardrooms where company dogma translates into ruthless business; to outsize personalities like Steve Jobs and Eric Schmidt; and inside the deals, transactions, lawsuits and allegations.