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Franchising's influence on industry evolution is analyzed through its emergence and the factors driving its adoption. The book provides a comprehensive overview, supported by literature and statistics, and delves into how franchising can reshape industry structures. Two case studies illustrate its transformative power, highlighting the shift from fragmented markets to consolidated ones. This exploration reveals franchising as a significant force in altering industry dynamics and structures.
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The Role of Franchising on Industry Evolution, Rosalind Beere
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- Année de publication
- 2017
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