Strategic Management in a Nutshell

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Strategic management has become increasingly vital in today’s fast-paced world, where advancements in communication through the Internet and mobile devices keep us constantly connected, even for business. This heightened mobility allows managers to schedule meetings across the globe within a week. However, this busyness translates into a volatile business landscape, where what drives high sales today may lead to disaster tomorrow. Responsible leadership is essential, necessitating the development of clear visions and strategies to ensure sustained success in rapidly changing markets. While there is a wealth of literature on strategic management online, much of it is either too abstract or overly detailed, making it impractical for daily management needs. This book was conceived to fill that gap. It aims to provide practical guidance for managers facing new challenges, helping them apply the right principles and think in the right direction. While it does not claim to be a definitive guide or exhaustive resource, it serves as a collection of essential tools that every manager should be familiar with, offering a practical approach to strategic management that can be utilized on a daily basis.