Media innovations AR and VR

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Augmented and virtual reality are innovative media that immerse users in a 360° environment. To effectively develop content and applications for AR and VR, it is crucial to align psychological effects, environmental specifics, storytelling, and media usage with user needs and experiences. Content producers encounter unique challenges in content development, method selection, teamwork, and the overall production process of AR and VR experiences. This book introduces the characteristics of immersive media, offering scientific evidence and practical tips for creating high-quality, user-centric content. It includes scientifically derived success factors presented as checklists, serving as a guide for standardizing the production process and enhancing individual projects. This work is a translation of the original German edition, Medieninnovationen AR und VR, by Elle Langer, published by Springer-Verlag GmbH Germany in 2020. The translation utilized artificial intelligence (DeepL.com) and underwent human revision to ensure content accuracy, resulting in a stylistically distinct reading experience compared to conventional translations. Springer Nature is committed to advancing tools for book production and related technologies to support authors.