Business Environment in the CEE Region

The monograph analyzes significant trade and investment opportunities for global companies in the CEE region, focusing on market differences and identifying associated risks. It offers a systematic overview of the economic conditions across 21 CEE countries, emphasizing practical usability at the microeconomic level. Organized by country, the text addresses key research questions, including the main reasons for foreign companies to engage with specific countries, essential macroeconomic indicators, regulatory impacts on trade and investment, current opportunities, recommended market entry strategies, and principles of business ethics and etiquette for successful dealings in the region. Dr. Jaroslav Halík presents analytical expertise to answer these questions, aiming to assist in business practice. The primary audience includes multinational companies and their management, while students of business colleges and civil servants at various levels may also find the content valuable.