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Highlighted by more than five hundred full-color illustrations, this entertaining and informative overview of international advertising celebrates some of the most original and effective ad campaigns--and the creative processes behind them--developed for a wide range of media over the last few years.
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Creative advertising, Mario Pricken
- Langue
- Année de publication
- 2002
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- (rigide)
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- Titre
- Creative advertising
- Langue
- Anglais
- Auteurs
- Mario Pricken
- Éditeur
- Thames and Hudson
- Publié
- 2002
- Format
- rigide
- Pages
- 263
- ISBN10
- 0500510741
- ISBN13
- 9780500510742
- Séries
- Mots clés
- Nonfiction, Art / Culture, Commerce, Affaires & Gestion, Art, Manuels et guides, Science, Design, Marketing & Ventes, Littérature spécialisée, Inspiration, Créativité
- Évaluation
- 4,05 sur 5
- Description
- Highlighted by more than five hundred full-color illustrations, this entertaining and informative overview of international advertising celebrates some of the most original and effective ad campaigns--and the creative processes behind them--developed for a wide range of media over the last few years.