Negotiation and persuasion

How to be more persuasive and successful in negotiations: the science of winning people over with a fair and cooperative attitude. Scientific research shows that the most successful negotiators analyze the situation thoroughly, self-monitor wisely, are keenly aware of interpersonal processes during the negotiation - and, crucially, enter negotiations with a fair and cooperative attitude. This book is a clear and compact guide on how to succeed by means of such goal-oriented negotiation and cooperative persuasion. Readers learn models to understand and describe what takes place during negotiations, while numerous figures, charts, and checklists clearly summarize effective strategies for analyzing context, processes,competencies, and the impact of our own behavior. Reallifecase examples vividly illustrate the specific measuresindividuals and teams can take to systematically improvetheir powers of persuasion and bargaining strength. Thebook also describes a modern approach to raisingnegotiation competencies as part of personneldevelopment, making it suitable for use in trainingcourses as well as for anyone who wants to be a morepersuasive and successful negotiator.