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"Best Book on Media-Disruption"- Peter Wuertenberger, CMO at Axel Springer "A must-read for everybody in the industry" - Joelle Frijters, CEO and Co-Founder of Improve Digital - Realtime Advertising Technology Synopsis "When new technologies are bringing successful companies to fail." That's how HarvardProfessor Clayton Christensen describes his theory of disruptive innovations. Lookingat the current situation in the media markets, it seems as if newspaper and magazinepublishers and private TV stations are in the middle of such a disruptivetransition process. With the help of Christensen's theory, this book tries to give anoverview of the chaotic changes in the media markets.
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The digital tsunami, Nicolas Clasen
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- Année de publication
- 2013
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