Internationalization journeys: the impact of internationalization on organizational culture

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Internationalization is a sought-after corporate goal, yet it remains a complex challenge. Performance can wane at different stages of the internationalization journey, influenced by factors such as the country of origin, the chosen pathway, and the skills developed to navigate challenges. A crucial aspect to explore in these journeys is organizational culture, which has intrigued both researchers and practitioners. This study posits that organizational culture is not a fixed entity; rather, it can be shaped and adapted throughout the various stages of internationalization, particularly contrasting German and US companies. Prof. Dr. Wolfgang Amann, with over 18 years of experience in executive education, currently serves as the academic director and professor of strategy and leadership at HEC Paris in Qatar. He holds a doctorate in international strategic management from the University of St. Gallen and has participated in prestigious faculty development programs globally. He has authored 17 books for executives and compiled over 100 case studies for educational purposes, earning several accolades for his research and teaching contributions. Dr. Shiban Khan, an expert in corporate sustainability management, has extensive experience in international business and multicultural management. She leads Arminius Strategy Consultants in Dubai, focusing on projects for various international firms. With a Doctorate in International Ma