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The diffusion of new book titles

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Sarah Spitzer

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Books are different, aren't they? Based on huge data sets, this book analyzes two main research questions: 1.) Can recent diffusion models be applied to forecast sales of new book titles, and if so, then how? 2.) How do the selected aspects of customer WOM and professional reviews influence the diffusion pattern?

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The diffusion of new book titles, Sarah Spitzer

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Année de publication: 2009
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Titre: The diffusion of new book titles
Langue: Anglais
Auteurs: Sarah Spitzer
Éditeur: Ed. Altavilla
Publié: 2009
Format: souple
ISBN10: 3938671092
ISBN13: 9783938671092
Mots clés: Manuels, Manuels universitaires
Description: Books are different, aren't they? Based on huge data sets, this book analyzes two main research questions: 1.) Can recent diffusion models be applied to forecast sales of new book titles, and if so, then how? 2.) How do the selected aspects of customer WOM and professional reviews influence the diffusion pattern?