Strategize

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Create a winning game plan for your digital products with this insightful guide. Utilizing a range of proven techniques and tools, product management expert Roman Pichler outlines how to develop an effective product strategy and actionable roadmap. This comprehensive resource empowers you to make informed strategic decisions in today’s fast-paced digital landscape. It is ideal for product managers, Scrum product owners, product portfolio managers, heads of product, and product coaches. The book is written in an engaging and accessible style, offering practical advice and valuable examples that can be directly applied to your products. This second edition features new concepts, additional tools, and more tips and examples, enhancing its relevance. Praise for the guide highlights its comprehensive approach to product strategy tailored for digital products, emphasizing its practical nature filled with real-world examples that facilitate application in various contexts. It is deemed essential reading for anyone responsible for products, including product executives, managers, and owners. Whether you are new to product management or an experienced professional, this guide promises to inspire new ideas for developing and executing effective product strategies, making it a crucial addition to any product manager's library.