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This guide delves into the essential techniques and tasks necessary for effectively designing and managing a research project. It covers key aspects such as formulating research questions, selecting appropriate methodologies, and ensuring ethical considerations are met. Additionally, it offers practical insights into data collection, analysis, and presenting findings, making it a valuable resource for both novice and experienced researchers aiming to enhance their project management skills.
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The Practice of Market Research, Yvonne McGivern
- Langue
- Année de publication
- 2021
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- (souple)
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- Sous-titre
- An Introduction
- Langue
- Anglais
- Auteurs
- Yvonne McGivern
- Éditeur
- Pearson Education Limited
- Publié
- 2021
- Format
- souple
- Pages
- 608
- ISBN13
- 9781292331362
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion
- Évaluation
- 3,65 sur 5
- Description
- This guide delves into the essential techniques and tasks necessary for effectively designing and managing a research project. It covers key aspects such as formulating research questions, selecting appropriate methodologies, and ensuring ethical considerations are met. Additionally, it offers practical insights into data collection, analysis, and presenting findings, making it a valuable resource for both novice and experienced researchers aiming to enhance their project management skills.