Paramètres
- 288pages
- 11 heures de lecture
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Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way.
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The Lean Entrepreneur, Brant Cooper, Vlaskovits Patrick
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (rigide)
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Brant Cooper, Vlaskovits Patrick
- Éditeur
- John Wiley & Sons Inc
- Publié
- 2013
- Format
- rigide
- Pages
- 288
- ISBN10
- 1118331869
- ISBN13
- 9781118331866
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Gestion & Ressources humaines, Leadership, Entrepreneuriat
- Évaluation
- 4,1 sur 5
- Description
- Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way.