Narconomics

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How does a budding cartel boss thrive in the $300 billion illegal drug trade? By learning from the best. Cartel leaders adopt strategies from successful corporations like Walmart and McDonald's, focusing on brand value and customer service. To combat this issue effectively, law enforcement must analyze cartels as businesses, which could lead to a more efficient use of resources rather than the current $100 billion annual expenditure in the futile "war" against drugs. Tom Wainwright serves as your guide through this brutal industry, exploring Andean cocaine fields, Central American prisons, Colorado pot shops, and the Dark Web. He offers a fresh perspective on the drug trade and its 250 million customers, introducing a diverse cast of characters, including a Bolivian coca guide, a Salvadoran gang leader, a millionaire pill maker from New Zealand, and a Mexican grandmother with a dark side. Alongside presidents, police, and teenage hitmen, they delve into topics like the significance of tattoos, gang competition versus collusion, and cartels' surprising interest in corporate social responsibility. This exploration not only uncovers how drug cartels operate but also provides a strategic blueprint for dismantling them.