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- 400pages
- 14 heures de lecture
En savoir plus sur le livre
Has the Nudge Unit Given you a Gentle Push in the Right Direction? Adding just one sentence to a tax reminder brought in millions in extra revenue, Prompting people to become organ donors while paying for their car tax added an extra 100/000 donors to the register, Refocusing the questions asked at the job centre helped an extra 10% of people off benefits and back to work.
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Inside the Nudge Unit, David S. Halpern
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- Année de publication
- 2015
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