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Paramètres
- 832pages
- 30 heures de lecture
En savoir plus sur le livre
For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice
Achat du livre
Marketing management, Philip Kotler, Kevin Lane Keller
- Langue
- Année de publication
- 2016
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
Il manque plus que ton avis ici.
- Titre
- Marketing management
- Langue
- Anglais
- Auteurs
- Philip Kotler, Kevin Lane Keller
- Éditeur
- Pearson
- Publié
- 2016
- Format
- souple
- Pages
- 832
- ISBN10
- 1292092629
- ISBN13
- 9781292092621
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Manuels universitaires, Marketing & Ventes, Littérature spécialisée, Marketing et relations publiques, Étude, Économie d'entreprise
- Première publication
- 1994
- Titre original
- Marketing management
- Évaluation
- 4,05 sur 5
- Description
- For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice