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How do you build a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands? Unite everything in a Corporate Religion - a religion that brings together the internal company and the external market in a shared, connected flow of understanding.
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Corporate Religion, Jesper Kunde
- Langue
- Année de publication
- 2002
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- (souple)
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- Titre
- Corporate Religion
- Langue
- Anglais
- Auteurs
- Jesper Kunde
- Éditeur
- FT Prentice Hall
- Publié
- 2002
- Format
- souple
- Pages
- 304
- ISBN10
- 0273661116
- ISBN13
- 9780273661115
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Titre original
- Corporate religion
- Évaluation
- 3,45 sur 5
- Description
- How do you build a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands? Unite everything in a Corporate Religion - a religion that brings together the internal company and the external market in a shared, connected flow of understanding.