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Fordlandia

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"In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today."--Publisher description

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Fordlandia, Greg Grandin

Langue
Année de publication
2010
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(souple)
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3,6
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Langue
Anglais
Éditeur
Picador USA
Publié
2010
Format
souple
Pages
432
ISBN10
0312429622
ISBN13
9780312429621
Séries
Évaluation
3,6 sur 5
Description
"In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today."--Publisher description