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Frenemies

The Epic Disruption of the Advertising Industry (and Why This Matters)

Auteurs

Ken Auletta

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3,0(19)Évaluer

Paramètres

368pages
13 heures de lecture

Affaires et économie
Manuels et guides
Nonfiction
Psychologie
Sciences politiques & Politique

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Exploring the transformative shifts in the $2 trillion global advertising and marketing industry, this book offers insights from its most influential figures. The author, renowned for their previous work "Googled," delves into the challenges and opportunities faced by key players in a rapidly evolving landscape, providing a deep and personal perspective on the industry's future.