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Focusing on the methods and issues in Marketing Communications, this book offers a comprehensive mix of academic insights and practical applications. It explores how brands effectively engage with their audiences, providing readers with a deep understanding of the strategies involved in marketing communication.
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Marketing Communications, Chris Fill, Sarah Turnbull
- Langue
- Année de publication
- 2023
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Chris Fill, Sarah Turnbull
- Éditeur
- Pearson
- Publié
- 2023
- Format
- souple
- Pages
- 656
- ISBN13
- 9781292400327
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 3,95 sur 5
- Description
- Focusing on the methods and issues in Marketing Communications, this book offers a comprehensive mix of academic insights and practical applications. It explores how brands effectively engage with their audiences, providing readers with a deep understanding of the strategies involved in marketing communication.