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- 224pages
- 8 heures de lecture
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This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service?: Use Behavioral Science by Richard B. Chase and Sriram Dasu; Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria; Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick; and See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill.
Achat du livre
Harvard Business Review on Customer Relationship Management, Collectif d'auteurs
- Langue
- Année de publication
- 2002
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Harvard Business Review on Customer Relationship Management
- Langue
- Anglais
- Auteurs
- Collectif d'auteurs
- Éditeur
- Harvard Business Press
- Publié
- 2002
- Format
- souple
- Pages
- 224
- ISBN10
- 1578516994
- ISBN13
- 9781578516995
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Gestion & Ressources humaines, Marketing & Ventes
- Évaluation
- 3,4 sur 5
- Description
- This collection of cutting-edge articles will help organizations understand how to build customer loyalty through unique relationship-building strategies such as partnerships, branding, and superlative customer service. Contents include: Co-opting Customer Competence by C.K. Prahalad and Venkatram Ramaswamy; Get Inside the Lives of Your Customers by Patricia B. Seybold; The Old Pillars of New Retailing by Leonard L. Berry; Want to Perfect Your Company's Service?: Use Behavioral Science by Richard B. Chase and Sriram Dasu; Don't Homogenize, Synchronize by Mohanbir Sawhney; Firing Up the Front Line by Jon R. Katzenbach and Jason A. Santamaria; Preventing the Premature Death of Relationship Marketing by Susan Fournier, Susan Dobscha, and David Glen Mick; and See Your Brands Through Your Customers' Eyes by Chris Lederer and Sam Hill.