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- 309pages
- 11 heures de lecture
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Co-founded forty years ago by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and Morita its outspoken chairman. In compelling detail, his autobiography charts the growth of this deliberately innovative company, from the initial attempts to make a tape recorder (Morita cut yards and yards of paper tape and painted its surface with paintbrushes used for calligraphy) to the phenomenal sales of the Sony Walkman. Known around the world for his exceptional vision and intuitive ability, Akio Morita, is one of the top businessmen of our time. This book shows why.
Achat du livre
Made in Japan, Akio Morita, Edwin M. Reingold, Mitsuko Shimomura
- Langue
- Année de publication
- 1987
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Made in Japan
- Langue
- Anglais
- Éditeur
- Weatherhill, Incorporated
- Publié
- 1987
- Format
- rigide
- Pages
- 309
- ISBN10
- 083480218X
- ISBN13
- 9780834802186
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Histoires vraies, Biographies, Marketing & Ventes, Japon
- Titre original
- Made in Japan
- Évaluation
- 3,85 sur 5
- Description
- Co-founded forty years ago by a young engineer named Akio Morita, Sony is now one of the most powerful and respected multinational corporations in the world, and Morita its outspoken chairman. In compelling detail, his autobiography charts the growth of this deliberately innovative company, from the initial attempts to make a tape recorder (Morita cut yards and yards of paper tape and painted its surface with paintbrushes used for calligraphy) to the phenomenal sales of the Sony Walkman. Known around the world for his exceptional vision and intuitive ability, Akio Morita, is one of the top businessmen of our time. This book shows why.