Rouge

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There is nobody else like Mona Awad. ROUGE is her most magnetic work yet, a thrilling dystopian romp that reveals the gothic abyss beneath the glossy veneer of self-care. This brilliant critique of western beauty standards unfolds as a phantasmagoric fairy tale about trauma and the loss of self. Deeply unsettling yet funny, it offers an obsessive narrative that is truly mesmerizing. From the critically acclaimed author of Bunny comes a horror-tinged gothic tale about a lonely dress shop clerk whose mother’s unexpected death leads her down a treacherous path in pursuit of youth and beauty. Belle has long been obsessed with skincare videos, but after her estranged mother Noelle dies, she returns to Southern California to confront her mother’s debts and unanswered questions about her death. The stakes rise when a mysterious woman in red appears at the funeral, hinting at a transformative spa experience linked to her mother. With the aid of a pair of red shoes, Belle is drawn into La Maison de Méduse, the lavish spa her mother adored. There, she uncovers the frightening secret behind their obsession with beauty and the demons lurking on the other side of the mirror. ROUGE explores the dark side of beauty, envy, and the complicated love between mothers and daughters, holding up a warped mirror to our fixation with mortality and the deep longing that lies beneath.