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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
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Customer Relationship Management, Francis Buttle
- Langue
- Année de publication
- 2009
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Francis Buttle
- Éditeur
- Routledge
- Publié
- 2009
- Format
- souple
- Pages
- 500
- ISBN10
- 1856175227
- ISBN13
- 9781856175227
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes
- Évaluation
- 4,05 sur 5
- Description
- This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.