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The fifth edition of "Marketing Channels" focuses primarily on how to design, develop, and maintain effective relationships among channel members so that sustainable competitive advantages can be achieved for their respective firms, both individually and collectively.
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Marketing Channels, Anne T. Coughlan, Erin Anderson, Louis W. Stern, Adel I. El-Ansary
- Langue
- Année de publication
- 2008
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- (souple)
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