Burn Rate

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The co-founder of a menswear startup shares his gripping and candid journey with bipolar disorder, which nearly derailed his life. At twenty-eight, fresh from Stanford's MBA program, Andy Dunn was thriving, building Bonobos, a new direct-to-consumer brand for men's pants, from his Manhattan apartment. Business was booming, but as he hustled to scale the venture, the lines between work and life blurred. Dunn grappled with the weight of his bipolar diagnosis, which he had long viewed as a shameful secret, shaped by the stoic expectations of his fraternity, the business world, and his family. As Bonobos gained momentum, the very traits that fueled his entrepreneurial success—relentless drive, confidence bordering on hubris, and ambition verging on delusion—began to threaten his stability. A collision course was set, culminating in a chaotic night that risked everything he had built. This memoir offers an unconventional look at entrepreneurship, mental illness, and the startup culture. With intimate prose, Dunn illuminates the darker aspects of success and invites a broader conversation about creativity, performance, and the realities of mental health in the modern economy.