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Paramètres
- 216pages
- 8 heures de lecture
En savoir plus sur le livre
"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Achat du livre
Marketing warfare, Jack Trout, Al Ries
- Langue
- Année de publication
- 1997
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Marketing warfare
- Langue
- Anglais
- Auteurs
- Jack Trout, Al Ries
- Éditeur
- McGraw-Hill
- Publié
- 1997
- Format
- souple
- Pages
- 216
- ISBN10
- 0070527261
- ISBN13
- 9780070527263
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Guerres, Marketing & Ventes, Entrepreneuriat
- Évaluation
- 4,1 sur 5
- Description
- "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today