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A survey of brands and branding throughout the world, the book concentrates on the top 300 brands and examines how brand design and trademark practice vary from country to country. It also considers the criteria for a successful brand and assesses techniques of brand evaluation.
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Brands, Interbrand
- Langue
- Année de publication
- 1990
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Brands
- Langue
- Anglais
- Auteurs
- Interbrand
- Éditeur
- Mercury Business Books
- Publié
- 1990
- Format
- rigide
- Pages
- 256
- ISBN10
- 1856360008
- ISBN13
- 9781856360005
- Séries
- Description
- A survey of brands and branding throughout the world, the book concentrates on the top 300 brands and examines how brand design and trademark practice vary from country to country. It also considers the criteria for a successful brand and assesses techniques of brand evaluation.