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This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.
Achat du livre
Marketing management. A strategic approach with a global orientation, Harper W. Boyd, JeanClaude Larréché, Orville C. Walker
- Langue
- Année de publication
- 1995
- product-detail.submit-box.info.binding
- (rigide),
- État du livre
- Bon
- Prix
- 3,19 €
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- Titre
- Marketing management. A strategic approach with a global orientation
- Langue
- Anglais
- Éditeur
- Chicago
- Publié
- 1995
- Format
- rigide
- ISBN10
- 0256125767
- ISBN13
- 9780256125764
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Marketing & Ventes, Marketing et relations publiques
- Description
- This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.