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Paramètres
- 240pages
- 9 heures de lecture
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Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product
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All Marketers are Liars, Seth Godin
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Seth Godin
- Éditeur
- Penguin
- Publié
- 2012
- Format
- souple
- Pages
- 240
- ISBN10
- 1591845335
- ISBN13
- 9781591845331
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Thèmes psychologiques, Marketing & Ventes, Entrepreneuriat
- Titre original
- All marketers are liars
- Évaluation
- 3,9 sur 5
- Description
- Examines the importance of marketing the twenty-first-century economy, explaining why it is important for businesses to develop a story about their product that will fit society's worldview and encourage people to buy one product over another identical product