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The author explains everything the reader needs to know in order to understand the true function of marketing. This includes such topics as, how a marketing plan is implemented, the techniques of promotion, advertising and selling, the concepts, practices, principles and jargon of marketing, the balance of science and art in marketing, retaining customers and attracting new ones and how to be a successful marketer.
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Everything You Need to Know about Marketing, Patrick Forsyth
- Langue
- Année de publication
- 1995
- product-detail.submit-box.info.binding
- (souple)
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- Langue
- Anglais
- Auteurs
- Patrick Forsyth
- Éditeur
- Kogan Page
- Publié
- 1995
- Format
- souple
- ISBN10
- 0749418354
- ISBN13
- 9780749418359
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Motivation & Bien-être, Développement personnel, Marketing & Ventes
- Description
- The author explains everything the reader needs to know in order to understand the true function of marketing. This includes such topics as, how a marketing plan is implemented, the techniques of promotion, advertising and selling, the concepts, practices, principles and jargon of marketing, the balance of science and art in marketing, retaining customers and attracting new ones and how to be a successful marketer.