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Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.
Achat du livre
Contemporary Strategy Analysis, Robert M. Grant
- Langue
- Année de publication
- 2015
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Sous-titre
- Text Edition - Ninth Edition
- Langue
- Anglais
- Auteurs
- Robert M. Grant
- Éditeur
- Wiley
- Publié
- 2015
- Format
- souple
- Pages
- 480
- ISBN10
- 1119120837
- ISBN13
- 9781119120834
- Séries
- Évaluation
- 3,85 sur 5
- Description
- Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.