Épuisé
Paramètres
- 272pages
- 10 heures de lecture
En savoir plus sur le livre
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
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Selling the Invisible, Harry Beckwith
- Langue
- Année de publication
- 2012
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Langue
- Anglais
- Auteurs
- Harry Beckwith
- Éditeur
- Grand Central Publishing
- Publié
- 2012
- Format
- souple
- Pages
- 272
- ISBN10
- 0446672319
- ISBN13
- 9780446672313
- Séries
- Mots clés
- Nonfiction, Sciences sociales, Commerce, Affaires & Gestion, Motivation & Bien-être, Thèmes psychologiques, Psychologie, Marketing & Ventes, Entrepreneuriat, Marketing et relations publiques, Communication
- Première publication
- 1997
- Titre original
- Selling the Invisible
- Évaluation
- 3,95 sur 5
- Description
- SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.